Personal information is like money – Value it. Protect it.

Your devices make it easy to connect to the world around you, but they can also pack a lot of info about you and your friends and family, such as your contacts, photos, videos, location and health and financial data. Information about you, such as the games you like to play, what you search for online and where you shop and live, has value – just like money. Be thoughtful about who gets that information and how it’s collected through apps and websites.